What is a key characteristic of a non-profit organization?

A key characteristic of a non-profit organization is that it uses funds directly for community services. Non-profit organizations are structured to fulfill a mission that benefits the public or a specific community, rather than to generate profits for owners or shareholders. Any revenue they generate is reinvested back into the organization's programs and services that support their mission, such as education, healthcare, or social services. This focus on community benefit rather than profit-making is fundamental to their existence and operation.

In contrast, the other options do not reflect the primary purpose of a non-profit. For example, distributing profits to owners is a hallmark of for-profit organizations, not non-profits. Raising money primarily for marketing would suggest a focus on business promotion rather than service, which is contrary to the non-profit mission. Similarly, a focus on generating high revenue aligns with for-profit objectives rather than the goal of serving a public interest, which is central to non-profit work.